5 Marketing KPIs Firms Should Measure Tracking your Marketing Key Performance Indicators (KPIs) is critical if you want a return on your marketing investment and ultimately driving profitable sales. Getting to know your B2B and B2C marketing breakthroughs and failures can help align future investments with what’s most effective. Unfortunately, CEOs & Owners of small [...]

7 Steps for Using Lead Management to Improve Sales Results Generating leads and converting them to sales is a top challenge for many companies. Sometimes, there are many inquiries or qualified leads but the business lacks a process to convert them to sales.  The key is to simply define, measure and optimize each step. This [...]

Selecting a Marketing Agency: 3 Questions to Ask There are many skilled individuals that perform a “marketing” function from Web Design and Logo Graphics to Social Media Outreach and Search Engine Optimization. And. there’s no shortage of agencies to choose from – many of which have won some sort of award or have a long [...]