Special Services
USA Market Entry
Entering the USA is a Large Growth Opportunity
for Software & Digital Technology Firms
Expanding into the United States or Canada has the potential to grow your business. Much work needs to be done even before moving to or entering the market, including adapting how you run your business in a different country.
Focus & Market Presence
Before your arrive, we’ll help you establish a market presence in a chosen segment. By assessing market dynamics, we’ll establish a superior value proposition and aligned sales messaging.
A Customer-Centric Feedback Loop
In the early stages, we will help you establish a customer feedback loop and early proof-of-concept evaluations so execution will be more effective.
Sales Momentum & Operations
Whether making initial flagship sales, attending key marketing events, or attracting staff, we will help you leverage business networks and opportunities, while resolving issues before they affect you.
But, there are many failures
(unfortunately).
Software & tech companies fail because they make mistakes
Mistakes can be avoided with insight & planning.
Over the last two decades, we have worked with, advised or closely watched many global software and tech companies. Here are the common reasons they fail.
- They don’t research and focus on a specific target market.
- They under-estimate the complexity of the US geography.
- They don’t have USA flagship sales references when they arrive.
- They don’t have a customer-centric feedback loop in place.
- They assume what worked before will work in the USA.
- They don’t adapt the product and organization fast enough.
We have experience & a proven process.
Want to learn more?
GET IN TOUCH
or Subscribe
