Market Research,
Verification & Testing
We Acquire EVIDENCE of Your SUCCESS
After a complementary discovery discussion, we will review assumptions about the market, the customer problems you are attempting to solve and the idea or innovation you intend to bring to market as the solution.
We will help you validate if the market is real and if it is worth winning.
Why is this step so important?
Market Verification & Testing
With our research, you will receive insights about the market and its unmet needs, while learning about competitive positioning and the general market drivers and landscape.
We tailor the market research to extract evidence of a real market and your potential market entry success. We work with you to gain the insights you need and test all the assumptions.
The typical initial market entry research includes the following.
- 8-16 interviews that we conduct with prospects or customers and you get the audio recordings.
- We extract value attributes using 2 rounds of interviews plus a focus group.
- You learn how to sell to customers based on insights from their needs & problems.
Reduce Risk.
Save Time & Money.
Market Research
You Get Market Insights
Whether for market entry, to boost profitability or to compete in your core market, it becomes critical for companies to leverage the significant power of market research. For over 20 years, our qualitative and quantitative market research services have helped software and technology firms enter markets, targeting the right audience with the right offering and grow sales profitably.
The market research services may include the following.
- Finding new, unmet needs
- Voice of the Customer (VOC) feedback
- Value Attribute development
- Product Review & Solution Assessment
- Competitive Mapping
- Market Trends Analysis
- Market and Marketing Messaging
- Sales Enablement and Go-To-Market Scaling
- Risk assessment
- Investment, Venture Capital and M&A Support
Want to learn more?
GET IN TOUCH
or Subscribe
