Opportunity Roadmap
Increase Speed & Lower Costs
In this step, we define how we will focus resources cost-effectively, especially in the early stages of new market growth. We help you define a roadmap for a cost-effective minimum viable product and early flagship sales. We’ll review how we will test our MVP hypothesis. We will examine key use cases and how they vary.
Why is differentiation so critical?
Every profitable industry is competitive. The more profit that can be extracted, the more entrants will compete for their share. Differentiation and competitive positioning is critical for a successful outcome. Your opportunity roadmap will need a way stand out for successful market entry and sustained growth.
Your Solution Needs to Stand Out
We will help you find those points of differentiation and competitive positioning for optimal market entry.
Why are the benefits so large?
The ineffectiveness of your market entry approach can cost you time and money. A delay of 6 months or a year, can impact 3-4 staff or more. Having an optimal market entry approach will accelerate early wins and improve the morale of your team.
During our market research, you will learn about your optimal market entry approach and opportunity roadmap.
Product Scope & Market Timing
During this effort, we will also help you refine your optimal Market Entry approach with market feedback about the “whole” solution your prospects require. We help you define a solution which is most competitive and relevant in your case.
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