Proven Process
Market Entry & Traction Success
From Market Research to Flagship Sales
You Make Better Decisions
Our process is evidenced-based for verification. We conduct primary market research, extensive VOC interviews and focus groups that provides in-depth data input.
Our Process is Unique and Tailored to Software & Digital Tech
We offer a Proven Process for Market Entry & Traction
Our 7 Imperatives Structure for Quality & Results
The 7 Imperatives
Core Elements
Problem
What is the current marketplace problem and unmet need?
Innovation
How are you solving the problem? How is your solution different or superior?
Verification
How was market verified to be real and good? Which prospects confirmed?
Opportunity
What is the roadmap for a cost-effective MVP and early, flagship sales?
Traction
What’s the evidence that we can win and our effort to scale initial flagship sales?
Our Process is Flexible
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