Reasons To Outsource Your Marketing
It can be difficult for your marketing leader to keep up and adapt to the constant changes in marketing technology landscape and an increasingly data-driven marketplace.
Today’s marketing is fast-paced and driven by technology.
When you consider the high cost of annual salaries, benefits and on-boarding time, it’s impossible for most small to medium sized business to execute 
marketing campaign cost-effectively, especially when nearly 50% of marketing personnel turned over in each of the last few year,
As the leader of a small to medium sized business, it is difficult for you to run your business while worrying about the marketing engine that will result in growth. Los Angeles Marketing Agency, Pivotal Move, recommends you start thinking about outsourcing some or all of your marketing efforts to complement your strengths and to get results.
Why do small to medium sized businesses outsource marketing?
Marketing is moving faster and faster and keeping up is impossible for internal staff. Basically, outsourced Marketing doesn’t mean you need to replace an entire internal marketing team. Your business can begin to complement your existing strengths and take them to the next level. For larger corporations, they need to have a full-time internal marketing department and required to keep pace with a thoroughly documented strategy. Today small to medium sized business can use the experience of Outsourced Marketing Agencies like Pivotal Arc, while keeping their fixed overhead relatively low. Small to medium size business, like yours, have the potential to make superior, cost-effective decisions by focusing on what works best for your brand and your existing company strengths.
Is outsourced marketing a long-term trend or a short-term fad?
In the first phase of digital marketing, many businesses achieved results for a while but have recently been
increasingly disappointed If you look around, you can easily see many small to medium sized companies outsourcing their end-to-end marketing. Traditional and narrowly focused marketing agencies don’t deliver results anymore. The pieces are left for you to stitch together as an effective marketing campaign. In the recent past, digital marketing has been very dysfunctional and no one has been thinking about ultimate business results.
With the rise of outsourced end-to-end marketing, the option is now available for small to medium sized business to utilize the best of internal strengths plus the expertise and experience of established and stable outsourced marketing teams.
How does my business get started with an outsourced marketing team?
First, ensure you and your team look at the change as a compliment. Having an outsourced team, you can leverage insight and efficiencies that can make you effective and keep your company flexible.
Second, pick a local Los Angeles team, like Pivotal Arc, that will meet you at your offices to evaluate your situation before they get started. You’ll want to make sure there is a good fit and understand the experience they will bring to your business.
Third, as the leader of a small to medium sized business the buck stops with you. You are it. You don’t need to do the work (you can’t do it all). You need to drive the change.
Want to learn more?
